The first lesson in learning SEO is to understand the basic concepts of SEO. Understand the meaning that learning SEO can increase the volume of visitors or visitors to a page of a website or blog organically from search engines like Google.
Search engines such as Google will always display search results in the form of a list of websites according to the keywords desired by people who are looking for information via the internet. This means that your website will be found if the keywords typed in the search engine match the keywords you previously targeted.
SEO Basic Concepts
SEO (Search Engine Optimization) is the best way to increase visitors or visitors to a website page on search engines like Google. SEO is very important to understand if you are a website or blog manager. Through SEO, your website will be easily found by many people. However, the context of learning SEO is not easy and requires a relatively long time to implement.
Understanding Search Engine Optimization or SEO is all efforts made to optimize a website in order to get a top ranking on search engine pages such as Google, Bing, Yahoo and so on. With a good ranking position on search engine pages, the website will have the potential to get a higher number of organic visitors. In addition to generating high organic traffic, SEO is also able to bring in the right traffic for a website or blog according to the keywords that were previously applied.
Types of SEO
There are two types of SEO that are commonly known, namely on-page SEO and off-page SEO.
1. On-page SEO
On-page SEO is an SEO optimization technique that is carried out from within the website itself. Among them, such as content titles, content structure, use of headings, website speed, responsive themes, to internal linking and strategic tags that can affect other SEO performance.
2. Off-page SEO
Off Page SEO is different from On Page SEO. Off Page SEO is a series of optimization steps that are carried out from outside the website. For example Backlink or link link. This backlink is a referring URL that will direct search engines to a page on a website. The better a backlink that refers to your website, the better the quality level of a website on search engine pages will be.
How to build SEO
1. Keyword Research
Before deciding on SEO, it's a good idea to do keyword research first. There are several free tools that can be used to do keyword research. For example Google Keyword Planner, Ubersuggest etc. Also use Google Trends so you can see what events are trending right now. By doing research on the most searched keywords, blogs or posts have the potential to appear more on search engine pages such as Google.
2. Make Quality Posts
Quality posts are posts that have more value in the eyes of readers and SERPs. Quality posts are certainly not plagiarized posts or copy paste from other articles. Google uses sophisticated crawler robots that can quickly identify plagiarized content. Quality posts are original posts from their own writing that contain SEO elements. This means that the written content meets Google's criteria such as the presence of keywords, is not the result of plagiarism, and follows the community rules that have been set.
3. Webmaster Optimization
After publishing the post, the next step is to register the post link on webmaster pages such as Google, Bing, Yahoo, etc. This needs to be done so that the content that has been posted previously can be indexed by search engines so that it will appear on the search page as soon as possible. Through the webmaster, the website or blog will get information bars and important directions if there are problems with the pages of a blog or website.
3. Optimization of Backlinks (In Bond and Out Bond)
Backlinks or links are links that point to a page or post on a website. Backlinks between posts are called inbound links and backlinks that come from outside are called outbound links. Inbond links have a very important role in the implementation of seo. By providing links between posts, crawler bots will more quickly recognize a website if the targeted keywords are relevant to the keywords visitors are looking for.
While the implementation of outbound links can be done through sharing on social media, doing social bookmarking, or doing blog walking. Quality posts will certainly tend to get more quality backlinks. This is due to the large number of visitors who share without the owner of the website realizing it. A quality website will certainly always be used as a reference source by readers.
4. Website Speed Optimization
Website speed will greatly affect SEO. Websites that load pages faster will certainly tend to be liked by readers. Not only readers, Google also really likes websites that have high speeds. This is because it will cut time to be more efficient. Ways to optimize website speed include optimizing templates, compressing large images, and removing java script widgets that interfere with the page loading process.
Actually there is much more that needs to be done in implementing or practicing SEO. But broadly speaking, the four categories mentioned above are key in SEO optimization. If the four points above can be done and developed properly, it will not rule out your website will have a better SEO score than before. Thus a review of learning basic SEO for beginners may be useful